How to add IndexNow to your HubSpot website

Option 1 — Use the IndexNow for HubSpot app (recommended)

The easiest way to add IndexNow to HubSpot is to install the IndexNow for HubSpot app from the marketplace. It handles key generation, key file hosting, and automatic URL submission every time you publish or update a page.

1. Go to the IndexNow for HubSpot marketplace listing and click Install
2. Authorise the app on your HubSpot portal
3. The app generates your IndexNow API key and hosts the key file at your domain automatically
4. From that point on, every page publish triggers an automatic submission to Bing

No code, no webhooks, no maintenance. The app runs in the background and handles everything.

Option 2 — Set up IndexNow manually on HubSpot

If you prefer to do it yourself, here's the manual process:

Step 1 — Generate an API key

Your IndexNow API key is a unique string (GUID) that proves you own the domain. You can generate one at bing.com/indexnow or use any GUID generator. It looks like: a1b2c3d4e5f6...

Step 2 — Host the key file on your domain

Create a plain text file named {your-key}.txt containing just the key value. Upload it to HubSpot via Marketing → Files and make it accessible at yourdomain.com/{your-key}.txt.

In HubSpot, you can do this by uploading the file to the File Manager and setting up a URL redirect to serve it from the root domain.

Step 3 — Submit URLs via the API

Whenever you publish or update a page, send a POST request to the IndexNow endpoint:

For HubSpot, you'd need to trigger this via a HubSpot workflow using a webhook action — set it to fire on page publish events and POST to the IndexNow endpoint with your key and URL.

The downside of the manual approach

HubSpot workflows have limitations — they can't easily capture every content type (pages, blog posts, landing pages) in a single trigger. You'd need multiple workflows and to maintain them as HubSpot updates its platform. The app approach is significantly more reliable.