Blog
Practical SEO guides for HubSpot users. Start with technical SEO if you are auditing a site, Search Console if you want to read your data, Google indexing and IndexNow if pages are slow to appear, and llms.txt if you care about AI tools.
The Complete Guide to HubSpot CMS Technical SEO: Crawling, Indexing & Architecture
How HubSpot CMS architecture handles crawling and indexing, why sitemap lag and JavaScript rendering cause delays, and how to run a full technical SEO audit.
Paul Lovell·24 Jul 2026The HubSpot CMS SEO Checklist (2026 Edition)
A practical on-page, technical, and indexing checklist for HubSpot CMS — what to check before assuming a ranking problem is a content problem.
Paul Lovell·9 min readHow to edit robots.txt in HubSpot
Where to find robots.txt in HubSpot, safe examples, and the mistakes that hide a site from Google.
Paul Lovell·6 min readThe HubSpot XML sitemap guide
How the HubSpot sitemap works, how to submit it, and how to fix common problems.
Paul Lovell·6 min readHubSpot noindex, canonical tags and redirects
When to use each one and the setting combinations that stop pages ranking.
Paul Lovell·7 min readHow to connect Google Search Console to HubSpot
GSC shows how your HubSpot site performs in Google search. Here's how to connect it and start acting on the data.
Paul Lovell·6 min readHow to use GSC data to improve your HubSpot content
A practical framework for turning Search Console data into content improvements that drive more traffic.
Paul Lovell·8 min readGSC metrics explained — clicks, impressions, CTR and position
What each metric means, how they relate to each other, and what benchmarks to aim for on your HubSpot site.
Paul Lovell·6 min readSearch Console indexing statuses explained for HubSpot sites
What each Pages report status means and how to fix it.
Paul Lovell·8 min readWhat is the Google Indexing API?
The Indexing API lets you tell Google about new and updated pages instantly. Here's how it works and why it matters.
Paul Lovell·5 min readHow to submit HubSpot pages to Google automatically
Stop waiting for Googlebot. Here's how to set up automatic Google submission on every HubSpot publish.
Paul Lovell·8 min readWhy your HubSpot pages aren't getting indexed (and how to fix it)
The most common reasons HubSpot pages don't appear in Google — and the fix for each one.
Paul Lovell·7 min readCan Google index your HubSpot knowledge base?
What lets knowledge base articles appear in Google and what blocks them.
Paul Lovell·6 min readWhat is IndexNow and how does it work?
IndexNow lets you push instant notifications to Bing and other search engines when your content changes. Here's the full picture.
Paul Lovell·5 min readHow to add IndexNow to your HubSpot website
Set up IndexNow on HubSpot the right way — manual setup vs the automated app approach.
Paul Lovell·7 min readIndexNow vs Google Indexing API — which is faster for HubSpot?
Both submit URLs instantly. But they cover different search engines and work differently. Here's how to choose — and why most sites should use both.
Paul Lovell·6 min readWhat is llms.txt and why does your HubSpot site need one?
The llms.txt standard makes your content discoverable by AI tools like ChatGPT, Claude, and Perplexity.
Paul Lovell·5 min readHow to add llms.txt to your HubSpot website
A step-by-step guide — the manual way and the automated app that keeps itself up to date.
Paul Lovell·6 min readllms.txt vs robots.txt — what's the difference?
Both live at the root of your site and talk to crawlers. But they serve very different purposes.
Paul Lovell·4 min readDoes llms.txt actually work?
An honest look at what is and is not confirmed about llms.txt.
Paul Lovell·6 min read