How to connect Google Search Console to HubSpot

Step 1 — Set up Google Search Console for your HubSpot domain

If you haven't already added your site to Google Search Console, start there.

1. Go to search.google.com/search-console and sign in with a Google account
2. Click Add Property and enter your domain (use the domain property type, not URL prefix, for full coverage)
3. Verify ownership — for HubSpot, the easiest method is to copy the HTML meta tag Google gives you and paste it into your HubSpot site header. In HubSpot: Settings → Website → Pages → Site Header HTML
4. Save your HubSpot settings and publish. Then click Verify in Search Console

Step 2 — Connect GSC data to HubSpot

HubSpot doesn't natively pull Google Search Console data into the CRM. To see GSC metrics (clicks, impressions, CTR, position) inside HubSpot, you need to connect them via an app.

Google Search Console Plus is a HubSpot marketplace app that syncs your GSC data into HubSpot. Once connected, you can view query performance, page rankings, and trend data directly inside your HubSpot portal — no switching between tools.

1. Install Google Search Console Plus from the HubSpot marketplace
2. Connect your Google account — the app will detect which GSC properties match your HubSpot domains
3. Select your property and your GSC data starts syncing immediately

What data does GSC show for HubSpot sites?

Once connected, Google Search Console gives you:

• Queries — the exact search terms people are using to find your pages
• Pages — which of your HubSpot pages are getting impressions and clicks from Google
• Clicks — how many people clicked through to your site from Google results
• Impressions — how many times your pages appeared in Google results
• CTR — the percentage of impressions that resulted in a click
• Average position — where your pages rank on average for the queries they appear for

What to look at first

When you first open Search Console for a HubSpot site, start with:

• Top queries — find the searches already driving traffic. Are they the topics you're targeting?
• Pages with high impressions but low CTR — these rank but don't get clicked. Better title tags or meta descriptions could significantly increase traffic without changing your rankings
• Coverage report — shows which pages are indexed, which have errors, and which are excluded and why

For more on using GSC data to improve your HubSpot content: How to use GSC data to improve your HubSpot content.