How to use GSC data to improve your HubSpot content

Find your quick wins — pages ranking on page 2

In GSC, filter your queries by average position between 8 and 20. These are pages already close to the top of Google but not quite there. A targeted content update — adding more depth, improving the title tag, or building a few internal links — can push them onto page 1 and generate significantly more clicks.

In HubSpot, find the page, open it in the editor, and improve the content based on what the ranking queries suggest users are looking for.

Fix your high-impression, low-CTR pages

Sort by impressions descending and look for pages with a CTR below 2–3%. These pages are appearing in search results but not getting clicked. The most common causes:

• Weak title tag — it doesn't stand out in the results or match what the searcher wants
• Generic meta description — HubSpot auto-generates these if you don't write them. A compelling, specific description increases clicks
• Branded vs. unbranded mismatch — if your page targets a broad keyword but your title is very brand-focused, searchers may skip it

In HubSpot: edit the page → Settings → Meta description and title tag. Rewrite them to be specific, benefit-led, and match the intent of the queries you're ranking for.

Discover content gaps from your query data

Look at the queries driving impressions to your site. Are there questions or topics appearing frequently that you haven't written dedicated content for? These are content gaps — topics your audience is searching for where you're showing up tangentially but could rank strongly with a focused page.

Create a new HubSpot blog post or landing page targeting the gap query directly. Internal link from your existing ranking pages to the new content to pass authority.

Track the impact of content updates

In GSC, use the date comparison feature to see how a page's performance changed after an update. Set the comparison period to the equivalent time before your edit. If clicks or impressions increased, the update worked. If not, dig deeper into the query data to understand what searchers actually want from that page.

The Google Search Console Plus app for HubSpot shows this data inside HubSpot with a page change overlay on the performance chart — so you can see exactly when a page was edited and how performance responded.

Monitor for traffic drops

Set GSC to compare the last 28 days against the previous 28 days. Any page that's lost more than 20% of its clicks warrants investigation. Common causes:

• A Google algorithm update that affected your content category
• A competitor published better content and outranked you
• You updated the page and the new version is performing worse
• A technical issue — accidental noindex, broken canonical, or slow page speed

Bring GSC data into HubSpot

Switching between HubSpot and Search Console constantly adds friction to the process. Google Search Console Plus brings your GSC data — clicks, impressions, position, top queries, page performance — directly into your HubSpot portal so you can act on it without leaving your CRM.