Paul Lovell
SEO Consultant
Paul Lovell is an SEO consultant with over 15 years of experience helping businesses grow their organic search presence. He has spoken at SMX London, the Search & Content Summit, and SEMrush events, and works with clients across B2B, SaaS, and e-commerce.
Paul is the creator of the Built by SEO suite of HubSpot apps — including Google Search Console Plus, Google Indexing for HubSpot, IndexNow for HubSpot, and llms.txt for HubSpot — which help marketing teams connect their HubSpot portals to Google's search infrastructure.
12 articles by Paul Lovell
How to connect Google Search Console to HubSpot
How to use GSC data to improve your HubSpot content
GSC metrics explained — clicks, impressions, CTR and position
What is the Google Indexing API?
How to submit HubSpot pages to Google automatically
Why your HubSpot pages aren't getting indexed (and how to fix it)
What is IndexNow and how does it work?
How to add IndexNow to your HubSpot website
IndexNow vs Google Indexing API — which is faster for HubSpot?
What is llms.txt and why does your HubSpot site need one?
How to add llms.txt to your HubSpot website
llms.txt vs robots.txt — what's the difference?